Terms and Conditions
Schiferl Eyecare Holdings LLC, doing business as Falls Premier Eyecare
Effective Date: 10/10/2026
Welcome to the Falls Premier Eyecare website. By accessing or using this website, you agree to the following Terms and Conditions. Please read them carefully.
1. Website Purpose
This website provides general information about Falls Premier Eyecare, our optometry services, office policies, and patient resources.
Information on this website is intended for educational and informational purposes only and should not be considered a substitute for professional medical advice, diagnosis, or treatment.
2. Medical Disclaimer
Information provided on this website does not establish a doctor-patient relationship.
A doctor-patient relationship is established through appropriate professional evaluation and care, not simply by visiting this website, submitting an inquiry, or requesting an appointment.
If you are experiencing sudden vision loss, significant eye pain, a new curtain or shadow in your vision, or other urgent eye symptoms, seek immediate medical attention.
Do not use website contact forms or general email for medical emergencies.
3. Appointments and Communications
Appointment requests submitted through our website are not considered confirmed until acknowledged and scheduled by Falls Premier Eyecare.
We make reasonable efforts to respond to inquiries promptly but cannot guarantee immediate responses.
Patients should contact our office directly at (262) 251-1570 for scheduling questions or time-sensitive concerns.
4. Accuracy of Information
Falls Premier Eyecare strives to provide accurate and current information regarding our services, office hours, insurance participation, and other practice information.
However, information may change without notice.
We do not guarantee that all website content will always be complete, accurate, or current.
5. Insurance and Payment Information
Information regarding insurance plans, coverage, and benefits is provided for general informational purposes.
Acceptance of an insurance plan does not guarantee coverage for any particular service, examination, procedure, or product.
Insurance benefits, eligibility, copayments, deductibles, and patient financial responsibilities are determined by individual insurance policies and applicable provider agreements.
Patients are responsible for applicable charges in accordance with their insurance benefits, office financial policies, and governing law.
6. Privacy and Patient Information
Falls Premier Eyecare respects the privacy of our patients and website visitors.
Information submitted through our website will be handled in accordance with applicable privacy laws and our relevant privacy policies.
Please review our Privacy Policy and Notice of Privacy Practices for additional information about how personal information and protected health information may be collected, used, and disclosed.
Unless a communication method is specifically designated as secure, please do not submit sensitive medical information through general website contact forms or ordinary email.
7. Third-Party Websites and Services
Our website may contain links to third-party websites or services, including appointment scheduling platforms, patient portals, payment services, and educational resources.
These third-party services may have their own terms, conditions, and privacy practices.
Falls Premier Eyecare is not responsible for the content, availability, or privacy practices of independent third-party websites.
8. Intellectual Property
Unless otherwise indicated, the website’s original content, branding, logos, graphics, and other materials are owned by or licensed to Falls Premier Eyecare.
Website materials may not be reproduced, distributed, modified, or used commercially without prior written permission, except as permitted by applicable law.
9. Acceptable Website Use
By using this website, you agree not to:
* Use the website for unlawful or fraudulent purposes.
* Attempt to gain unauthorized access to website systems or patient information.
* Interfere with the website’s functionality or security.
* Submit false, misleading, or harmful information through website forms.
* Copy or misuse website content in violation of applicable law.
We reserve the right to take reasonable steps to protect the security and functionality of our website.
10. Website Availability
We strive to maintain a functional and accessible website but cannot guarantee uninterrupted access.
The website may occasionally be unavailable due to maintenance, technical issues, or circumstances beyond our control.
11. Limitation of Liability
To the extent permitted by applicable law, Falls Premier Eyecare is not responsible for damages arising solely from interruptions, technical errors, or reliance on general informational website content.
Nothing in these Terms and Conditions limits any patient rights, professional responsibilities, or liabilities that cannot legally be waived.
12. Changes to These Terms
Falls Premier Eyecare may update these Terms and Conditions periodically to reflect changes in our website, services, or applicable legal requirements.
Updated terms will be posted on this page with a revised effective date.
13. Governing Law
These Terms and Conditions are governed by the applicable laws of the State of Wisconsin and the United States.
14. Contact Information
If you have questions about these Terms and Conditions, please contact:
Lana Schiferl, OD
Email: doctor@fallspremiereyecare.com
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Last Updated: 10/10/2026